Since 2003, I've been a healthcare digital strategist specializing in creating innovative digital experiences for top health systems and hospitals. I work with clients to uncover strategic insights—leveraging research and analysis—to craft digital strategies that drive growth, enhance patient engagement, and position organizations for long-term success in a rapidly evolving healthcare landscape.
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Whether it's keeping your digital strategy up with industry standards or simply prioritizing strategic planning time with your team, it can be hard to stay focused on innovation. This is where I help by crafting a clear, actionable digital roadmap that drives business volume, enhances patient engagement, and positions your organization as a leader in healthcare digital brand experiences.
I develop a collection of interview guides and conduct in-depth interviews with stakeholders to gather insights that inform strategic decisions and springboard project vision.
I create and deploy online surveys on client websites and utilize third-party tools to gather insights from targeted panels, capturing patient feedback to inform digital strategy and enhance user experience.
I analyze leading academic medical center and health system websites and mobile apps, while also examining top innovators outside the industry to identify cutting-edge design, features, and trends.
I evaluate educational and transactional digital content across website, mobile, social platforms, and more, to provide actionable insights and recommendations that strengthen healthcare brands, incorporate lead generation strategies, and improve overall content effectiveness.
I develop a comprehensive dashboard that tracks key performance indicators (KPIs) tied to business growth, such as appointments, content engagement, and new patient portal accounts, providing actionable insights beyond traditional traffic metrics.
I create an overarching plan that synthesizes all research into insights, and provides opportunities and recommendations outlining a clear vision, business goals, and experience objectives across website, app, portal, and social accompanied by a 3-5 year roadmap to guide long-term digital growth and implementation.
With two decades of hands-on experience, I’ve partnered with leading health systems and hospitals, delivering innovative digital strategies that power consumer websites and mobile apps focused on driving growth, improving patient engagement, and building long-term relationships with a wide variety of consumer and HCP target audiences.
Member of leadership team responsible for building UX and web development practice at rapidly-growing traditional PR agency. New business responsibilities include prospecting, presentation planning, pitching, proposal writing.
• Lead discovery for healthcare projects, conducting in-depth qualitative and quantitative research to understand target audiences, market trends, and informing agency's strategic vision for client’s digital platforms and brand campaigns.
• Generate thought leadership content and promote agency's capabilities by speaking at national healthcare marketing conferences, contributing to key publications, and authoring white papers, blogs, and case studies.
• Drive sales through a GTM practice plan, leveraging high-impact client work and marketing content to nurture leads via strategic inbound and outbound process.
Market research, digital strategy, integrated campaign ideation, planning, and execution for agency of record (AOR) health system, hospital, and B2B health tech clients.
Digital planning and implementation for top US hospital and healthcare tech brands—strategies focused on increasing patient volume, demand-gen, marketing automation, and improving customer satisfaction.
Developed integrated mktg plans across digital, broadcast, print, mobile, and social and led 20-month website redesigns of tuftsmedicalcenter.org and floatinghospital.org.
Built digital marketing team and led 20,000 employee org through a five-year digital marketing plan including award-winning massgeneral.org website redesign initiative and 50+ services digital marketing campaigns.
Find answers to the most common questions about healthcare digital strategy, from crafting innovative experiences to driving growth and engagement in a competitive landscape.
A well-designed digital strategy enhances patient engagement by providing intuitive, user-friendly experiences across all touch points, from websites to mobile apps. Personalization, easy access to both freely accessible and gated information, and streamlined appointment scheduling encourage patients to engage more regularly with healthcare services, (including their provider's digital platforms) leading to better outcomes and long-term loyalty.
A successful healthcare digital strategy includes a clear vision aligned with business goals, a focus on patient experience, the voice of the customer, internal stakeholder needs, an understanding of digital trends from within (and outside) of healthcare, and a roadmap for phased implementation. It should integrate modern technology like AI and automation to improve efficiency, personalization, and even care delivery while being flexible enough to adapt to evolving industry trends.
Absolutely. Many lead generation strategies from industries like travel and tech can be adapted to healthcare. HIPAA-compliant tools now allow secure gated content offers—such as downloadable health guides or mobile health apps—to capture patient information. Additionally, drip and nurture email campaigns, automated follow-ups, and personalized content can nurture leads through the healthcare journey, from initial inquiry to scheduled appointments, all while maintaining patient confidentiality and trust. These strategies help health systems generate and convert leads while delivering value-driven, patient-centered marketing.
Long answer: Regularly conducting competitive analysis and benchmarking your digital platforms against both healthcare and non-healthcare leaders can reveal gaps in innovation, user experience, and functionality. Indicators such as lower patient engagement, outdated technology, and underperforming KPIs may signal that it’s time for a strategy refresh to stay competitive.
Short answer: Your CEO recently asked you if the website offers more than just content to read and watch.
Whether you have a question or are ready to take your healthcare digital experience to the next level, I’m here to help. Let’s connect and explore how we can drive growth and engagement together.
