• "Art is the ability to change people with your work, to see things as they are and then create stories, images and interactions that change the marketplace."
    Seth Godin
  • "The best use of life is to invest it in something which will outlast life."
    William James
  • "Watch this."
    Han Solo
  • "The aim of marketing is to know and understand the customer so well the product or service sells itself."
    Peter Drucker
Shawn M. Gross

It's time to think beyond hospital digital marketing table stakes and discover a new generation of strategies that work best when weaved into the organization's operational fabric. It's advertising without the ads. Read more >

"... I could tell stories within a browser. Emotional storytelling was no longer limited to a television or movie screen."

My first childhood memories involve telling stories. Truthful ones. Mostly.

On the playground recounting each scene of Clash of the Titans (the Harry Hamlin one) to anyone who'd listen. Recording 60 minute cassettes to mail my grandmother (long distance calling was twenty-five cents a minute!) In Boston's Faneuil Hall playing my toy trumpet sharing the stage with a street performer.

In my early twenties I worked for the university newspaper, studied communications and film and interned with a television commercial production company.

It was always about telling the story.

And rather than move to Los Angeles at graduation, I spent the summer interning with a post-production company in Boston where Avid editing, the Internet and computer hardware sparked my curiosity. A few months later I found my first job in Harvard Square at something my coworkers kept referring to as a "dot com startup."

It didn't take long to realize that I could tell stories within a browser. Emotional storytelling was no longer limited to a television or movie screen.

From tech startups to established agencies and health care organizations, I've remained committed to creating exciting brand stories; always eager to find and share the next great one.

  • Chief Digital Strategist and Healthcare Practice Lead at White Rhino helping world-class health care organizations build digital marketing plans, patient-centric websites and inbound marketing programs.

    View White Rhino's healthcare portfolio >

  • Formerly marketing director at Tufts Medical Center developing integrated marketing plans across digital, print, mobile and social media including recent website redesigns for tuftsmedicalcenter.org and floatinghospital.org.

  • Formerly senior interactive marketing manager at Massachusetts General Hospital. Built interactive marketing team and led 20,000 employee organization through a five year digital marketing plan including award-winning website redesign initiative for massgeneral.org.

  • Formerly interactive producer at Arnold Worldwide leading design, content and engineering teams on digital marketing projects for clients ESPN, Fidelity, Timberland and Radio Shack.

  • Web designer, copywriter and producer on small to mid-sized projects for local businesses practicing everything that I read in Communication Arts, Smashing Magazine, Seth Godin's Purple Cow and Gary Vaynerchuk's The Thank You Economy.

    Recent projects:




  • Formerly a dot com startup marketing coordinator, affiliate manager and business development manager from Harvard Square to Union Square.

Boston, Massachusetts
United States of America

+1 617 642 7000