• "Art is the ability to change people with your work, to see things as they are and then create stories, images and interactions that change the marketplace."
    Seth Godin
  • "The best use of life is to invest it in something which will outlast life."
    William James
  • "Watch this."
    Han Solo
  • "The aim of marketing is to know and understand the customer so well the product or service sells itself."
    Peter Drucker
Shawn M. Gross

It's time to think beyond traditional marketing table stakes and discover a new generation of strategies that work best when weaved into the organization's operational fabric. It's advertising without the ads. Read more >

"... I could tell stories within a browser. Emotional storytelling was no longer limited to a television or movie screen."

My first childhood memories involve telling stories. Truthful ones. Mostly.

On the playground recounting each scene of The Empire Strikes Back to anyone who'd listen. Recording 60 minute cassettes to mail my grandmother — long distance calling was twenty-five cents a minute! In Boston's Faneuil Hall playing my toy trumpet sharing the stage with a street performer.

In my early twenties I worked for the university newspaper, studied communications and film and interned with a television commercial production company.

It was always about telling the story.

And rather than move to Los Angeles at graduation, I spent the summer interning with a post-production company in Boston where Avid editing, the internet and computer hardware sparked my curiosity. A few months later I found my first job in Harvard Square at something my coworkers kept referring to as a "dot com startup."

It didn't take long to realize that I could tell stories within a browser. Emotional storytelling was no longer limited to a television or movie screen.

From B2B software startups to 20,000 employee healthcare organizations, consumer internet brands to global ad agencies, I've remained committed to creating exciting brand stories; always eager to find and share the next great one.

  • Currently Vice President, Marketing at Clear Skye, a high-growth startup in the explosive cloud identity market leading full-funnel marketing — brand identity, demand generation, PR, digital, and paid advertising.

  • Vice President, Digital at Revive Health responsible for audience insights and digital strategy to drive integrated campaign ideation, planning, and execution for AOR health system, hospital, and B2B health tech clients.

  • Chief Digital Strategist and Healthcare Practice Lead at White Rhino helping world-class healthcare organizations build digital marketing roadmaps, patient-centric websites and inbound marketing programs.

  • Marketing Director at Tufts Medical Center developing integrated marketing plans across digital, print, mobile and social media including recent website redesigns for tuftsmedicalcenter.org and floatinghospital.org.

  • Senior Interactive Marketing Manager at Massachusetts General Hospital. Built interactive marketing team and led 20,000 employee organization through a five year digital marketing plan including award-winning website redesign initiative for massgeneral.org.

  • Interactive Producer at Arnold Worldwide leading design, content and engineering teams on digital marketing projects for clients ESPN, Fidelity, Timberland and Radio Shack.

  • Web designer, copywriter and producer on small to mid-sized projects for local businesses practicing everything that I read in Communication Arts, Smashing Magazine, Seth Godin's Purple Cow and Gary Vaynerchuk's The Thank You Economy.

    Recent projects:




  • Dot com startup marketing coordinator, affiliate manager and business development manager from Harvard Square to Union Square.

Boston, Massachusetts
United States of America

+1 617 642 7000