Internal Stakeholder Interviews
Develop a collection of interview guides and conduct in-depth interviews with key organizational leaders to uncover goals, challenges, and opportunities that inform your digital strategy.
Healthcare Digital Strategist
Helping health systems engage patients, drive growth, and prove marketing ROI.
Brands I've worked with
About me
Since 2003, I've specialized in crafting innovative digital experiences for leading health systems. My approach involves uncovering strategic insights through research and analysis to create digital strategies that drive growth, enhance patient engagement, and position organizations for long-term success.
Whether it's leveraging cutting-edge technology, optimizing content strategies, or building comprehensive digital roadmaps, I'm committed to delivering measurable results that align with organizational goals.
Connect on LinkedInMy Services
I help clients stay ahead of the curve with a future-proof digital strategy
Whether it's keeping your digital strategy up with industry standards or simply prioritizing strategic planning time with your team, it can be hard to stay focused on innovation. This is where I help by crafting a clear, actionable digital roadmap that drives business volume, enhances patient engagement, and positions your organization as a leader in healthcare digital brand experiences.
Patient Website Intercept Survey
Create and deploy online surveys on client websites to capture real-time patient feedback, preferences, and digital experience insights that shape a patient-centered strategy.
Digital Experience Competitive Analysis
Analyze leading medical center websites, mobile apps, and digital innovators outside healthcare to benchmark your digital presence and identify opportunities for differentiation.
Digital Content Audit + Recommendations
Evaluate educational and transactional content across your digital platforms to identify gaps, redundancies, and opportunities for improved engagement and conversion.
Measurement Dashboard + Metrics Report
Build custom dashboards that track the KPIs tied to business growth, patient acquisition, and engagement, giving you clear visibility into what's working and what needs attention.
Digital Playbook + Roadmap
Synthesize all research into actionable insights and provide a comprehensive 3-5 year strategic implementation guide with prioritized opportunities and a phased rollout plan.
Experience
Proven expertise shaped by 20 years in healthcare digital strategy
With two decades of hands-on experience, I've partnered with leading health systems and hospitals, delivering innovative digital strategies that power consumer websites and mobile apps focused on driving growth, improving patient engagement, and building long-term relationships with a wide variety of consumer and HCP target audiences.
May 2025 – Present
Founder & Healthcare Digital Strategy Consultant
HospitalWebsites.com
Advise health system marketers on digital engagement and first-party data strategies while writing about the best in healthcare digital experiences.
Nov 2024 – May 2025
Vice President, Growth
Phase2
Lead revenue growth for leading healthcare digital experience agency serving hospitals, payers, and life sciences clients while collaborating across strategy, UX, and tech to shape go-to-market messaging and client engagement.
Jul 2022 – Oct 2024
Healthcare Practice Lead, Strategy
Primacy
- Lead discovery for healthcare projects, conducting in-depth qualitative and quantitative research to understand target audiences, market trends, and informing agency's strategic vision for client's digital platforms and brand campaigns.
- Generate thought leadership content and promote agency's capabilities by speaking at national healthcare marketing conferences, contributing to key publications, and authoring white papers, blogs, and case studies.
- Drive sales through a GTM practice plan, leveraging high-impact client work and marketing content to nurture leads via strategic inbound and outbound process.
Nov 2018 – Dec 2019
Vice President, Digital
ReviveHealth
Market research, digital strategy, integrated campaign ideation, planning, and execution for agency of record (AOR) health system, hospital, and B2B health tech clients.
Dec 2013 – Nov 2018
Chief Digital Strategist, Healthcare Practice Lead
White Rhino
Digital planning and implementation for top US hospital and healthcare tech brands—strategies focused on increasing patient volume, demand-gen, marketing automation, and improving customer satisfaction.
Sep 2011 – Dec 2013
Director, Digital Strategy + Service Line Marketing
Tufts Medical Center
Developed integrated mktg plans across digital, broadcast, print, mobile, and social and led 20-month website redesigns of tuftsmedicalcenter.org and floatinghospital.org.
Nov 2003 – Mar 2006, Mar 2007 – Aug 2011
Director, Interactive Marketing
Massachusetts General Hospital
Built digital marketing team and led 20,000 employee org through a five-year digital marketing plan including award-winning massgeneral.org website redesign initiative and 50+ services digital marketing campaigns.
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Healthcare Awards
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Projects Delivered
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Working Hours
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Personal Hobbies
FAQ
How can a strong digital strategy improve patient engagement?
A well-designed digital strategy enhances patient engagement by providing intuitive, user-friendly experiences across all digital touchpoints. This includes personalized content delivery, streamlined appointment scheduling, accessible health information, and consistent communication across channels. When patients can easily find what they need and feel understood by your organization's digital presence, engagement naturally increases.
What are the key components of a successful healthcare digital strategy?
A successful healthcare digital strategy starts with a clear vision aligned with business goals. It requires a deep focus on patient experience and internal stakeholder needs, understanding of emerging digital trends, phased implementation roadmaps with clear milestones, and the flexibility to adapt as the landscape evolves. Most importantly, it needs buy-in from leadership and a measurement framework that ties digital initiatives to business outcomes.
Can I use lead generation principles from other industries in healthcare marketing?
Yes, many lead generation principles translate effectively to healthcare. HIPAA-compliant tools now allow secure gated content offers, automated nurture campaigns, and sophisticated lead scoring while maintaining patient confidentiality. The key is adapting these techniques to respect the unique regulatory environment and the sensitivity of healthcare decision-making while still driving measurable patient acquisition results.
How do I know if my organization's digital presence is falling behind competitors?
There are several telltale signs: your CEO recently asked if the website offers more than just content to read and watch, your patient satisfaction scores are declining despite clinical excellence, competitors are launching features you haven't considered, your website analytics show high bounce rates and low engagement, or you're losing market share in key service lines despite strong clinical outcomes. A competitive digital analysis can quickly reveal where you stand.
Contact
Ready to elevate your health system's digital strategy? Let's talk.